OX Monetization - Introduction
Open-Xchange is committed to support our customers Go-to-Market efforts. Monetization has always been an important part of this mix. The OX Monetization team helps you leverage your monetization strategy using cutting edge marketing solutions that will help you grow your business with value-added services and three tools:
- OX Display
- OX Upsell
- OX Engage
Our three unique products cover your entire user base. From webmail (OX App Suite) through IMAP mail clients ( i.e. AppleMail, Android Mail and MS Outlook) up to POP3 email users — we have you covered 100%.
Our approach Userbase Monetization (UBM) helps you leverage your communications strategy and grow your business by maintaining meaningful conversations with your customers.
Boost your marketing strategy, whether by displaying highly targeted advertising, upselling premium features to your users or driving customers to other corners of your portfolio with our patented IMAP injection technology.
Contact the Monetization Team for detailed information and questions about our monetization services and how they can support you.
OX Display turns OX App Suite into a publishing channel for display advertising using advertising spaces. Banner ads can be displayed in various OX App Suite locations in the product’s user interface. Optimized targeting ensures that you receive higher cost per thousand views (eCPM) and makes significant monetization per active mail account achievable. These features make OX Display the perfect tool to monetize your webmail solution.
OX Upsell supports your paid-services strategy for OX App Suite through up- and cross-selling to your users. It enhances OX App Suite with built-in and customizable predefined triggers in prime locations. Convenient triggers promote cross- and up-selling opportunities to paid solutions, premium features and additional value-added-services (VAS)—either stand-alone or as packages. When triggered, OX Upsell presents a fully customizable and context-sensitive layer that lets the user instantly make a purchase.
OX Engage allows you to place any kind of message into the inbox of your users, i.e. newsletters, ads, third-party and retargeting messages, alerts, etc. It displays emails in your customers’ inboxes using our patented (US9531785B1) IMAP injection solution, thereby allowing you to monetize users irrespective of their preferred email client. Whether they use webmail, desktop clients or mobile apps, your users will receive your email communication on all devices. This advanced campaign management tool reaches your users while they are engaged and increases your revenue potential.